Proposal Builder
TEst
Status: generated
Generated JSON (debug)
{
"meta": {
"organization_name": "TEst",
"document_title": "TEst Proposal",
"header_subtitle": "Digital Strategy and Website Rebuild",
"proposal_reference": "BLQ-YYMMDD-N",
"prepared_by": "Gavin Fysh",
"prepared_title": "Site Director",
"prepared_phone": "206.313.1117",
"prepared_email": "gavin@bloqs.com",
"quote_segment": "TruFocus",
"page_title": "TEst Digital Strategy Proposal",
"meta_description": "Proposal for TEst's digital strategy and website rebuild, focusing on target audiences, membership structure, site goals, content directions, and next steps."
},
"nav": [
{
"id": "section-target-audiences",
"label": "Target Audiences"
},
{
"id": "section-membership-structure",
"label": "Membership Structure"
},
{
"id": "section-site-goals",
"label": "Site Goals"
},
{
"id": "section-content-directions",
"label": "Content Directions"
},
{
"id": "section-next-steps",
"label": "Next Steps"
}
],
"sections": [
{
"type": "intro",
"eyebrow": "Proposal BLQ-YYMMDD-N",
"headline": "TEst",
"paragraphs": [
"This proposal outlines the digital strategy and website rebuild for TEst, focusing on target audiences, membership structure, key site goals, content directions, and next steps."
]
},
{
"type": "content",
"title": "Target Audiences for the New Site",
"paragraphs": [],
"bullets": [
"Primary audiences confirmed:",
"Current members: CEOs, development staff, volunteer\/board campaign chairs",
"Prospective YMCA organizations (not individual gym members)",
"Young professionals (under 35, staff or volunteer)",
"Partners and sponsors: secondary, not primary site audience",
"Better served by a dedicated sponsor benefits page and targeted outreach",
"Existing sponsor\/exhibitor page on conference site covers them for now"
]
},
{
"type": "content",
"title": "Membership Structure Clarification",
"paragraphs": [],
"bullets": [
"Two-tier model: YMCA associations join and pay (pricing based on budget size); individual staff and volunteers sign up at no extra cost",
"Associations renew annually (not auto-renew); individuals stay in the system until removed by their Y",
"Renewal happens via direct email from Mary, not via the website; \u201crenew\u201d likely belongs in the footer, not a dedicated page",
"Two separate databases: association list (primary contacts) and member benefits (all staff and volunteers)"
]
},
{
"type": "content",
"title": "Key Site Goals and Messaging",
"paragraphs": [],
"bullets": [
"Three priority actions the site must support:",
"Join (or renew)",
"Register for conference",
"Find learning opportunities, access resources, contact NAYDO",
"What a prospective member should understand immediately:",
"NAYDO\u2019s impact: why it should matter to their Y and why they should join",
"Benefits of joining: what\u2019s in it for the individual and the association",
"How to engage",
"Avoid a plain benefits checklist; lead with stories and emotional connection",
"Analogy: a Y tour that lists \u201cpool, gym\u201d tells you nothing; stories do",
"Fundraising is the core skill NAYDO teaches, relevant at every level and career stage",
"Smaller YMCAs are the sweet spot: they need NAYDO most but often don\u2019t know it exists",
"Story angle: a $500 membership that helped raise $5M is the kind of ROI to surface"
]
},
{
"type": "content",
"title": "Content and Brand Directions",
"paragraphs": [],
"bullets": [
"Impact numbers: explore aggregating total fundraising across all ~400 member YMCAs for a collective ROI figure (990s are public)",
"Eagle Awards: strong storytelling asset, should appear on both the main site and conference site",
"NAYDO Leadership Series: new name replacing \u201cAcademy\u201d (clearer, avoids confusion with DBD Academy)",
"Tiered tracks planned: introductory, mid-level, and advanced (CEOs, board chairs, volunteers)",
"Exploring a NAYDO certificate of completion to accompany courses",
"AFP Global (afpglobal.org) reviewed as a reference: too much noise, no clear hook for outsiders; NAYDO should feel immediately relevant and connective",
"YouTube strategy: use for public, searchable content (Eagle Awards, fundraising trends, membership benefits); keep member webinars on Vimeo behind the protected wall",
"YouTube membership\/paywall not recommended; keep the two platforms distinct by purpose",
"Photography: pull from conference photos and Y brand assets; Kristen to source new Dallas photos and update the library",
"Font license: transfer existing license to the new site (Mary recently renewed it)"
]
},
{
"type": "table",
"title": "Next Steps",
"columns": [
"Owner",
"Task",
"Target"
],
"rows": [
[
"Gavin",
"Send updated agreement to Kristen",
"Wednesday 24th June"
],
[
"Gavin",
"Set up new site and send Kristen login credentials",
""
],
[
"Gavin",
"Build and share sitemap with page-level messaging",
"Week of 6th July"
],
[
"Kristen",
"Send Dallas conference assets and sponsor package link",
""
],
[
"Kristen",
"Gather new photos and Dallas convention bureau imagery",
""
]
]
}
],
"pricing": [],
"include_billing": false,
"include_signature": false
}